Is your business looking for new ways to grow? Have you tried content marketing?
If not, you need to get onboard. By now, you’ve likely heard some buzz about content marketing, but aren’t really sure if it’s for you.
Newsflash: content marketing is for anyone who is looking to grow their business. It doesn’t matter what industry you’re in, content marketing can seriously benefit your business.
But, what exactly is so great about it? Read on to learn about the top 5 benefits of content marketing.
1. Higher Rankings in Search Engines
Every single time you add a new blog post to your page, Google indexes it.
Now, more blog pages do not automatically mean you will get more traffic to your site. But, if you’re adding more quality pages, you certainly have a much better chance of moving up in the Google search ranks.
Moving up in the Google search ranks is one of the best ways to get more traffic to your site, build your brand, and convert more customers.
2. Build Trust With Your Audience
Trust is the foundation of any healthy relationship. This is true in business as well!
In order to gain more customers, you need to win the trust of your target audience. One of the best ways to do that is through content marketing.
When you take the time to create, useful, relevant content that doesn’t try to sell anything, your audience will have more trust in your brand. Plus, accurate content shows that you are an expert in your industry.
Once your audience realizes this, they are much more likely to trust you and purchase your products and services.
3. Generate Traffic Long After You Publish Content
Content marketing is the gift that keeps on giving.
Obviously, it’s great to write about trendy topics every once in a while. But, if you write about something that will be useful to your audience forever (known as evergreen content), then you have a piece of content marketing that will bring you traffic for as long as your business is running.
When coming up with content for your blog, ask yourself, “Will this be useful to my clients 5 years down the road? 10 years down the road?” If the answer is yes, then what you have is a great piece of evergreen content.
No matter how profitable your business is, it’s always nice to find ways to save a buck or two.
This is the beauty of content marketing. Even with a small budget, you can still execute a content marketing strategy that is super effective.
Creating a blog article and posting it on your site costs hardly anything compared to the cost of taking out a huge ad somewhere. And, as we said earlier, that ad will only stay active for so long, whereas content marketing stays active forever.
5. More Social Traffic
Another huge benefit of content marketing is that it can help you kill two birds with one stone.
When you write a blog post, you upload it to your site, therefore increase your chances of ranking on Google.
AND you can take this exact same blog article and post it to your social media sites. This will allow you to reach a much wider audience and bring more traffic to your social platforms.
Ready to Reap the Benefits of Content Marketing?
From gaining new traffic to building trust with your audience, there are many benefits of content marketing.
Now that you know how it can help your business, it’s time to consider your goals. If you get started today, what areas do you want to focus on the most?
If you’re still not sure, we’re here to help. Get in contact with us to learn how we can help you execute an effective content marketing strategy.